tedster - 7:14 pm on Jun 26, 2010 (gmt 0)
They have two templates that we can call "landing page" templates - they're designed for top-level entry traffic. Both have an interactive Flash movie on the top left and both have a solitary, H1 element to the right in a very big font. Main navigation is under that top area in a narrow strip. The navigation remained unchanged, the title and H1 both remain unchanged.
Then the content area below that large header and nav is where the change happened. It can be either four content blocks (2x2) that each end with a link into the deeper content, or just one marketing blurb paragraph. They changed both the Flash movie and all it interactions, and they switched from the 4-block informational template to the single block marketing-blurb content, with completely new copy and just one internal link compared to 4.
28,000 to 100? Yikes, that would be painful!
Yes indeed -- but with a certain type of major enterprise, they are just now figuring out the web. So they don't really feel the pain the same way another business might.
Since I pointed out the issue, they've asked me to right up a case study for internal distribution so that they can correct their internal processes. Now THAT is a savvy enterprise. If they keep that attitude, they will slowly but surely do a lot better with their web property.