Shaddows - 7:35 am on Jun 25, 2010 (gmt 0)
We've had a major shift in referal patterns again.
Just to be clear, when I say "major" I mean, Vince-like. Normally, we see one or two a year. Recently, we have seen them
MayDay Part I
Mayday Part II (around 14th)
Each of them are "game changers" that would cause a strategic change in SEO practice- a change in how you go about things, not fixable by "fiddling" at a page level.
I'm seeing a lot of "traffic is the same" posts. Is that traffic hitting the same pages, and were you planning on targetting the terms that Google is now matching for you?
Have you tried optimising your conversion process to milk the new traffic? Like a reverse SEM practice- you already hoave the traffic, now you just have to figure out what to do with it?