tedster - 7:21 pm on Jun 24, 2010 (gmt 0)
tomapple - have you been able to analyze that situation any deeper? For example:
1. Does Google search traffic still stay the same as conversions go up and down?
2. Are your rankings changing to match the apparently poor or good targeting of the traffic?
3. Does the country of the visitor's IP address enter into the picture for you?