jimbeetle - 7:03 pm on Jun 17, 2010 (gmt 0)

From the FT article:

Bill Slawski, search engine marketing consultant at SEO by the Sea, who spotted the Google patent filing this month, said the Google technology could undercut offerings by the new digital media companies.

A hat tip to Bill and his very informative article [seobythesea.com] about it.