We picked back up last week and were really busy with solid targeted traffic. We got orders all weekend. Monday? Disaster. Not one shopping cart for the first time in 3 years.
Through the grapevine we're hearing that the big dogs in this 30 billion dollar industry are all smarting from the changes too. For the first time ever I see a top competitor out of NYC paying $4-$6 a click for adwords. I can't make money running far more efficiently so the fact that they are all doing it tells me they are seeing a tremendous drop off. These people have NEVER once paid for an ad and they boast that fact at every tradeshow.
Guess what? It worked! Google has now produced some bing like search results. Customers cannot find what they want, I cannot find what I want, and as a result we all have to use adwords where we pay $6-$10 a click in an imaginary bid system where none of us know what the other guy is bidding. We all could be bidding $1.50 a click but we'd never know it.
Come on Department of Justice...time to get off your rear ends and take a close look at what is going on.