sirkevon - 6:07 pm on Jun 14, 2010 (gmt 0)

I suppose this is a part of the MayDay update though it kind of occurred only a couple weeks ago. One of my strongest keywords which ranked steadily at #2 (for years) would occasionally fall to 3 or 4 when some change happens whether it's Caffeine or in this case MayDay.

But I noticed that what site leapfrogged me was a JCPenny page selling the same type of product. I checked that pages backlink profile and 1.) they have several thousand less links than my page does, and 2.) the majority of their links are located in small areas off to the side pretending to be "Advertisements" or way at the bottom on footers you can barely see and they're on sites that I would immediately click out of without even a thought. These sites have little to no PR as well.

My page on the other hand are well linked internally and externally via many different linking, from articles & blogs to legit asking for links or reciprocals.

I'm just a bit concerned because my boss is completely on my case for that keyword falling one or two spots in the rankings. I don't know what to tell him. :(