ohno - 9:12 am on Jun 10, 2010 (gmt 0)
Isn't this the point though? G wants rich content, say you sell screws, there is only so much you can say about a screw! We sell boring products, our customers like(d!) our site because they could find what they wanted easily, I'm sat here now thinking I will have to empoly a writer to make padded out descriptions(maybe an estate agent would be a good start?!).