aspdesigner - 3:55 am on Jun 10, 2010 (gmt 0)
@Robert: What scottsonline reported is the same sort of thing we are seeing, and which was also being seen back in 2003 in Florida.
It appears that a full keyword match in a relevant Title (i.e. - white hat SEO) is now penalized, while those same keywords repeated numerous times in the body (i.e. - spamming) is now rewarded!
This is the exact same thing that was also being reported during Florida, with several members here angrily complaining that Google was "slapping-down" those who had followed Google's recommendations for SEO, while rewarding those that deliberately broke the rules!
BTW, the title penalty is also keyword-specific - more like Google is simply evading giving you those results that are the best match for your search.
Imagine the "boost" you would normally get from a complete match in the title tag, being flipped to a negative, and the "penalty" you would normally get for massive keyword-stuffing, being flipped to a positive.
It's like Darth Vader got his hands on the control knobs at Google!