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---- Google Updates and SERP Changes - June 2010


scottsonline - 11:53 pm on Jun 8, 2010 (gmt 0)


@steerpikegg we're in the US.

Compared to the same day last year we've seen an 8 to 9x increase with Bing over Pre-Bing/MSN. Yahoo is down slightly, Google down 30%

Compared to the same day last month as of right now google is down 20%, Bing up 22%, Yahoo about flat.

Proportionally speaking with CPC and Direct traffic removed the percentage jump of Bing in particular since April is staggering on our corporate B2B site. I doubt the powers that be at Google will see this for weeks or months to come because its very likely that people are still "trying" to search via Google before giving up and going to the other SERPs so their "share" will not change much. It's the foot soliders/web masters that will see the change first.

The three most disturbing things about the last 2-4 months for me:

1. The ease at which people are scamming Google with multiple sites that drive different keyword combinations on each site. Cheap Widget A on site A, Inexpensive Widget A on site B etc etc.
2. The slow indexing many of us are seeing and random indexing. PR5 and 6 sites are taking weeks to see pages linked from the homepage picked up.
3. The change in structure that prevents direct searches from returning direct results. If someone wants to name their page Custom Designed Colored Widget B and that's exactly what I search for even if I'm the only one that searches for it that week that's the page I should get all other things being equal. Not Custom Designed Colors in Widget, UK.


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