dickbaker - 9:41 pm on Jun 8, 2010 (gmt 0)
Today, before I uploaded a new page for Acme Widgets with links to all of the different models, I did some checking on what's ranking well and what's not.
Years ago I'd create such a page and list each model beginning with the name "Acme." (i.e., "Acme model 123", "Acme model 234"). At some point it was seeming like that was keyword stuffing, so I only did h2 tags for categories of models with the name Acme in them, and didn't include it in the model names.
Well, all of the top-ranking pages for various searches, including my good-ranking pages, have the brand name in each link. In some cases the brand name or key phrase is repeated a hundred times on a page.
The pages that I have that don't have the brand name in each link aren't ranking as well.
So much for trying to have things read naturally.