aspdesigner - 5:35 am on Jun 8, 2010 (gmt 0)
"Websites with few or no content, not offeing exactly what users were looking for, outrank me."
What appears to be happening is that Google is penalizing SEO'd and highly relevant sites, in favor of sites that are "not quite" what the user was searching for.
This is not the first time Google tried to do this.
Back in 2003, we were likewise all scratching our heads, trying fruitlessly to find the algo change, to make sense out of nonsense.
It wasn't until we started looking at the SERPs from a user perspective, that we finally realized what had happened.
Here's a Tip: If ALL the SERPs are crap, then the problem is NOT with the SEO on your site! The problem is with Google.
"Now brands that have a mere mention of a KW in their description are massing on page 3."
We are seeing the same thing. The importance of Title tags is SEO 101. Even most good web designers know about this. Hell, even GOOGLE advised us to use this - and now having a relevant Title generates a ranking penalty?!
This is the same thing they tried to do back in 2003 - targeting ANY SEO'd site. So the only way you get your business to show-up well in Google, is to buy more AdWords.
In other words - PUT US ALL OUT OF BUSINESS.
"I am seeing similar traffic levels as in previous May's, but the source of the traffic seems not to be targeted for my site, hence my drastic drop in sales conversions."
backdraft7, we also saw this back then - some sites were still getting traffic, but because most of the traffic from Google was not relevant to the site, it generated few actual sales.
I started a thread about these problems, including a detailed analysis of some of the ranking factors for Mayday, here -
Those of you who haven't seen it yet, might want to give it a read - particularly if you care about SEO's future in Google!