scottsonline - 11:44 am on Jun 7, 2010 (gmt 0)
@ohno: One problem I have with the new interface is the prominence given to Google Base. As a sometimes participant in the program the lack of enforcement of their basic policies is troubling. It leaves a grossly unlevel playing field that is now being magnified.
@backdraft7: This is one of our busier times of the year. I firmly believe now a lot of our industry's problems relate specifically to what I stumbled across this weekend. Customers sometimes search for the brand and product and right now Google has decided that in some cases those searchers weren't looking for that term after all but something else totally unrelated. I bet this mostly explains the 30% drop a lot in our industry are seeing because customers cannot figure out why they're being taken to a travel site halfway around the world when they're looking for Brand A Widget. It'd at least be nice if Google notified users they changed what they searched for and returned a different result set but toggle here to see what you really meant and don't bury it 1000 pixels down on the screen.
@all: Another enormously frustrating aspect of this recent update is the fact that sites that are clearly mirrors - IE, Company A opens up a site and calls it website B, website c and website D but they're all using the same chat software, phone numbers and exact product descriptions with only a changed layout will now rank sometimes entirely in the top 5 when major national retailers fall further down the page. This stuff was all filtered prior to 2010 and yet right now it is paying huge dividends for some. Again hard to believe this was all by design.
I think one of the problems we are all seeing with "long tail" has more to do with not so much the length or depth of indexing but instead the lower frequency clicks. Google may have decided - mistakenly so, that a user searching for Specific Brand Item B wasn't really looking for that because there's only 10-20 searches a month for that in a geographic region when in reality those were highly targeted, highly converting searches.