scottsonline - 12:07 am on Jun 7, 2010 (gmt 0)
Thanks. I've spent 30-45 days just reading trying to make heads or tails of what's being written and applying it to what I see in my personal searches and also for the site I help run.
I know on the personal side all that we have read here in terms of junk/garbage/ad sites showing as top results I am finding here in New England. Last week I had a dent in my car and went to search for repair services in this area. I never got to some of the reputable auto body sites in the area but instead got to yellow pages type sites with tons of spam and advertising. The same has held true for searches of things as simple as personal health issues - instead of getting references like I once did that were based in fact I now get all sorts of garbage related to unproven treatments/magic pills/spam. In short it's like using yahoo up until very recently.
I understand Google is trying to apply some intelligence to searches. BUT, what about the tens of thousands of companies out there that targeted specific keyword combinations that may yield only 5-10 clicks per page every month or two but that were highly relevant, highly targeted traffic? Why are those now being explicitly replaced by all sorts of useless SERPs?
If I search for a major retail brand product by brand and product name that's the result I want. I don't want results that may mention geographical places that are contained within the name, or famous people/places that may be contained in the name. Worse the interface is untintentionally deceiving because it leaves the original user input in the text box but returns a different SERP and only at the bottom of the page does it show the "search instead for the original terms"!
I don't think any of us are blustering or crying over spilled milk. I really dislike the fact that for 4-5 years I could find exactly what I wanted usually within the first 5 results on Google 99.99% of the time. In the last 1-3 months it's dropped from 99% to probably a 1 in 3 shot what I type in is even remotely represented in the SERPs and I just don't understand what they are attempting to change. Meanwhile Yahoo and Bing seem to be going the other way and steadily bringing in better and better results and in fact both are starting to look like Google circa September 2009.
For the one in three searches I do on the personal or business side that yield traditional, excellent Google results great, but what about the other 2/3?
There's an old saying if it ain't broke don't fix it. It really seems like Google broke something what didn't need to be fixed in the first place. Worse as I demonstrated above in trying to apply whatever it is they are applying by modifying what I tried searching for they are short changing themselves as no adwords are served.