mantucket - 4:19 pm on Jun 6, 2010 (gmt 0)
Temporal or RSS-generated links?
I came across a blog post from an SEO type which mentioned something about 'temporal' links having been discounted in this MayDay debacle - does that resonate with anyone else who has been impacted?
My site generates event-related feeds which get syndicated (by quality, authority sites). These links are transient and point directly "deep" to specific pages. The links are more than editorial in nature; they are functional in that the event pages allow users to instantly set reminders, alerts, etc.
So one theory I have is that google suddenly reversed its view of of highly specific links which are transient ('temporal') or composed in a regular way, as with an RSS feed which generates titles.
Do any of you who were impacted have similar structures?
My links generate real visitors who use the functionality- but if google reversed their rules on this kind of link, I'm in a tough spot.
There are solutions, such as to
- direct all syndicated event links to one 'parent' page
- attract lots more links via syndication.
Either way the effect on how I appear in the SERPS would be 'spammy' - i.e. less-relevant pages would rank, instead of the highly specific 'long tail' ones.