Hissingsid - 11:06 am on Jun 4, 2010 (gmt 0)
...only embedded links (think wikipedia) rather than through navigation. I think this has hurt alot of lontail ecom, because the products are only reached after decending the nav structure, which contain the keywords. Now you need onsite anchors AWAY from nav.
It will be difficult for many automated ecoms to achieve, as the simplest method is to create articles on site. You know, actual unique wordy content, and then point it at products.
I'm not sure it's "too easy to spam". Content is content, and is hard to fake.
I disagree re "embedded links". The sites I'm seeing, that have done well out of MayDay, have a panel of links above the footer. In a way the footer is sacrificial and that panel of links is being seen as content.
By too easy to spam. I mean that it is easy to do what Google wants us to do to achieve ranking. Especially if all you need is a div full of links on each page somewhere that Google bot isn't looking to discount.