Hissingsid - 9:45 am on Jun 1, 2010 (gmt 0) [edited by: tedster at 11:32 am (utc) on Jun 1, 2010]
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I've been trying to work out what happened on May 17th and May Day. I seem to spend a lot of time analysing on-page factors and back link profiles for my own ranking pages and those of competitors but have fallen into the trap of focusing on a few big traffic volume terms.
Recently I've been looking at some second tier terms and this has been much more enlightening. This has also made sense of what is happening for the big volume terms.
In site linking seems to be out ranking external back links if done in a particular way.
The pattern I'm seeing is this, when all other factors are roughly the same, pages on sites where the site is organised in such a way that there are a large number of back links containing the keywords in anchor text within the site. ie Sites with many pages each page focusing onto one page with the same anchor text and very few back links from external sites are out ranking those that have a better external back link pattern.
The other thing I'm noticing and this may confirm what I'm saying above. I'm seeing SERPS loaded with home pages.
Anyone else noticed similar patterns?
[edited by: tedster at 11:32 am (utc) on Jun 1, 2010]