Shaddows - 2:23 pm on Jun 8, 2010 (gmt 0)
Estimated loss in sales approx: $2500.
Absolute numbers are difficult to interpret. We've lost maybe 10x as much in cash terms, that's a fraction of our revenue.
Yes, as per my prev post:
Traffic up, sales up, referrals different.
Specifically, we're getting more traffic (that's converting well) to fewer pages. It would be wrong to say it's a shift FROM longtail, because the gained traffic is itself longtail.