dickbaker - 12:58 pm on Jun 3, 2010 (gmt 0)

As I've mentioned before, my traffic is down, but the Google's percentage of referrals has gone from 44% to 47-49%. This is in the last couple of months.

Last year was unusual in my niche, as sales of widgets or anything related to widgets was at record levels due to panic buying. If I compare this year to 2008, things are better. Google was at 44% of referrals.

I've compared the keywords and phrases in Google Analytics for 2008, 2009 and 2010, and nothing is the same. My top phrases are now more focused, where before my top two phrases were two very generic phrases (think "widget stores") that I don't think resulted in any action. I've lost traffic from "Acme XYZ widget" but gained traffic from "Acme WXY widget."

Sales are 50% of what they were last year, but as I said, last year was an anomaly.