sean22 - 1:47 am on Jun 4, 2010 (gmt 0)
I think that Matt Cutts was talking about natural links when he said this. He may have used the word "get" in a misleading way.
I understood exactly what MC meant e.g. tweeting/digg/reddit and then hundreds/thousands of individual sites link to the source after reading the tweet/digg/etc. This is fine for certain sites but there are niches that no matter how much you tweet/digg/reddit will simply not generate links. A niche about Barak Obama is one thing a niche about certain nuts and bolts is another thing. The possibility/probability of such sites getting natural links is zilch. What then?