zehrila - 3:14 pm on May 29, 2010 (gmt 0)

Till last year, all my projects were launched with an aggressive online marketing campaigns, such as a press release, followed by a viral and social media campaign to create a buzz and gain natural. Right now, since a lot has changed at google, i'm not sure if the previous technique shall be equally good?

Lets say if you have taken care of every possible aspect of offpage SEO, what are the best possible ways to go about launching your site? Would an instant aggressive marketing campaign shall raise any filters at google? a friend has suggested to keep it low and gradual. However, i think the initial buzz is important to get people talking about, it can be slowed down with time. Need your suggestions..