tedster - 7:46 pm on Jun 3, 2010 (gmt 0)
If you build a street store, you need to learn or outsource all kinds of things to succeed - electricity, plumbing, carpentry, real estate knowledge, population patterns in the area, signage, display etc, etc.
If you build a technically weak website, then you've got those limitations working against you. I got into SEO (from offline retail) because I saw that there was a discipline here - something to be learned as part of doing business on the web. It's always been that straightforward, to my view.