Vamm - 7:32 pm on Jun 3, 2010 (gmt 0)

tedster,

the organic traffic is not free, you need to invest either in-house SEO, or outsource SEO to get some noticeable quantity of the organic traffic. The entry barrier in ecommerce, in the niche where I am (in software), is about one year of continuous labor (possibly plus paid links), that's ignoring cost of actually creating a product (about another year, although you can partially overlap these two). And this does not take into account time spent to learn how to do it.