fabulousyarn - 7:40 pm on Jun 2, 2010 (gmt 0)
I am going to contribute something here because of something very odd that has happenned to me in the past two weeks. I have been having trouble tracking ROI on my adwords buys. I was just contemplating turning adwords off for a couple of weeks and seeing what happenned. I had checked in on may 23rd cuz it seemed like traffic was down. Lo and behold, no charges, no click thrus, no nothing on my adwords site since May 20th? What gives? I email Adwords. About 20 minutes later - adwords email me, seemingly unconnected, a note that for seme reason (still not explained) my adwords account was shut down for 'violoation regarding landing pages and URLs'). Now, I am not a spammer, I don't rely on adsense for my income. Im a straight ecommerce site with a very specific product. YARN. SO I was flummoxed. I work really hard at placements that work, that are targeted, very specific. Etc.
I am also no. 1, 2, and 3 for most long tail keywords - and these really pay off. . S
o one of the things that I had been wondering was how effective the adwords campaigns really were. I'm competing, in some cases, with my own no 1, 2 and 3 placements, but I know that the adwords results appear in places where the organics don't, like amazon, etc, so I'm down with that.
So, while waiting for an answer, I up my yahoo and bing buys, and my targeted content buys on specific community sites.
Big news: my per sale value goes WAY WAY up, my revenue, tho way up and way down, is mainly much higher.
I am scratching my head here. Is it because so much of my adwords stuff is appearing on content sites where people arent shopping? So I'm getting most of the organic traffic because I've already got good organic placement. But the adwords traffic isn't quite as quality in terms of ROI. Hmmm...
Anyhow, I got slammed by MayDay too, and am working hard. BTW, my adwords account has been mysteriously reinstated - still no word on what happenned. (Has that ever happenned to anyone else?).