tedster - 7:02 pm on Jun 2, 2010 (gmt 0)
All your eggs in one basket - yes, that "single point of failure" issue plagues many businesses, online and off. Even looking at established search traffic, how diverse is it? Is there a good variety of query terms bringing in traffic? Or is the site a one-trick-pony, and if so, vulnerable to any ranking shifts that come along.