Reno - 5:33 pm on Jun 2, 2010 (gmt 0)
When you build a social media following be it on twitter or any other platform, that's a visitor stream search engines can't tap/divert/modify. Whenever you bring eyes to your site in ways outside of search results or paid results you have something valuable. We've become too dependent on search and the love affair isn't permanently reciprocal.
Outstanding advice Sarge. I'd love to see a permanent category here at Webmaster World that was titled something like "Prospering Without Search" -- we'd all benefit from the accumulated wisdom.