Kickedout - 1:51 pm on Jun 2, 2010 (gmt 0)
About some comments here:
Optimizing for Bing would be nice but it just doesn't work in real world. There is no still a single shadow of advance in competition to Google. I personally don't use other search engine since got used to Google as millions of people. Only in rare oportunities I go to Yahoo as alternative or other engines. (Bing is my third). Anyway you can't survive with a 5% of traffic. And 95% is Google. (please avoid discussion about that sharing information, isn't the point).
The commercial phrases that include a location seem to be the worse as they get pushed 100% off of the viewing area of the page, the only way you could see the #1 organic listing is to scroll down the page.
I am not allowed to put in the actual search words used but, if you offered any type of services to people in a city where you did not have a physical presence, then even the #1 listing would be more like serp #5 or #6 now as people have to scroll down to find you.
You are totally dead id you sell "Widgets in XLocation" nowadays. Unless you besome store with phisical presence in Xlocation and be on top of Google Places map.
There are 3 horizontal adwords at left top. The link for the map itself, the map wiht up to 7 links, the link to "more map otptions" and 8 right adwords ads, before the first organic result,
That is 20 sites ahead you in queue if you are still the number one. In terms of traffic that is the death. Not to mention if you are in first page but you are not first organic result, you would be talking about 30 or more sites beating you up.
I personally find that adwords campaing become more expensive and conversions didn't raise at all. Besides due to that Adwords fever I can't hold some campaigns because we those are giving negative ROI. It's more expensive to pay for visits and sales related to conversions are not allways as much as adwords bills you have to pay. I guess that depends of your market and business of course, but it's a reallity in some fields: though you can run a small business if you don't have to pay for visits, you can't pay every visit much if you have too many competitors and few conversions.
Since in past adwords used to be a good way to complement organic search results, today we depend in 100% on it.
Admins: is there a way to notice Google about what we're talking here? I understand some Google folks poke around here and seems to be important for many webmasters.