londrum - 9:25 am on Jun 2, 2010 (gmt 0)
I can quite see the argument that #1 may be devalued by adwords on top of it, but as soon as I achieve #1 for my target key terms, the ads are going to get shut down.
that's why google are doing it. they dont want to lose customers like you. imagine if all the top 2 companies on all search times didnt feel there was a need to buy adwords when they're sitting pretty on top of the serps. there'd be hardly any big money companies left.