-- Google SEO News and Discussion
---- Is 1st place organic worthless without Adwords campaign?
- 1:57 am on Jun 2, 2010
2. If your site is number 1 in the organic rankings, it shouldn't be necessary to buy any ads at all, even for a short time.
I don't know if I would subscribe to this thinking, I think there is good reason to have both organic and paid as a part of a balanced marketing portfolio. Of course I'm talking about ecom sites.
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