Kelowna - 4:43 pm on Jun 1, 2010 (gmt 0)
...who must resort to paying for adwords...
Or start to optimize for Bing. Bing gets a lot less traffic but at least if your page shows up in one of the top spots on the serps, then people can actually see it and click on it.
I know my Bing traffic converts much better for some reason, and from my very limited use of adwords, Bing traffic converts way better than the paid stuff.