Mark_A - 3:50 pm on Jun 1, 2010 (gmt 0)

Well for most keyword searches there are probably more than fifty to a hundred sites that could rank well and be a quality result, there can only be 10 on page one and google it seems wants to muddle up which ten are there every month or so. So that creates a lot of frustrated website owners who must resort to paying for adwords. Just what they wanted.

And the more they pay for adwords, the more expensive those words become and the more money google makes.

Is there any option?