Reno - 3:34 pm on May 27, 2010 (gmt 0)

Google wants to divert more of the traffic onto money-making clicks. ... most of which incrementally push eyeballs from organic to AdWords

You are both absolutely on the mark. I think we need to start thinking of "Old Google" and "New Google", the former became the #1 internet company in history by providing the best organic SERPs with the least junk mixed in; the latter is what we're dealing with now. It is a seismic shift and almost of us who have been building decent sites in order to do well in the organics will suffer, as is being discussed in other threads. The "Old Google" is probably not coming back, and whether we can prosper with the "New Google" is at best open to debate. Given the obvious push towards AdWords clicks, I don't see how things can ever return to the quality we saw just a couple years ago.

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