shorebreak - 2:32 pm on May 27, 2010 (gmt 0)

To all you WebmasterWorld organic search afficionados, consiglieries, know-it-alls and industry mavens,

I submit to you that this is the most interesting thread on WebmasterWorld right now, and certainly one that deserves much more discussion.

Google has
a) pushed ads in from the right, closer to organic SERPs (August 2009);
b) released Ad Sitelinks which is yielding 30%+ sustained CTR improvements for keywords it's active on (taking directly from top SEO position traffic)
c) too many other AdWorks tweaks to count, most of which incrementally push eyeballs from organic to AdWords