---- 3: Google Updates and SERP Changes - May 2010
Reno - 3:19 am on May 31, 2010 (gmt 0)
...Google is trying to become smarter
Absolutely, with perhaps the most relevant word being "trying". But any effort by any company is going to have some success and some failures as they refine the next step, so we should not be surprised that so many webmasters posting here (and elsewhere too) are reporting "crappy" SERPs. The key for Google is to ASAP get that down to an absolute minimum. The longer they take, the more it appears to be the new status quo.