Mareck - 10:01 pm on May 30, 2010 (gmt 0)
I have an ecommerce site and dropped from top position to second page. I specialize in a very specific product and am outranked by some crappy ecommerce sites who happen to sell maybe 3 or 4 of the products we also have. One of them is even a customer of mine (I am outselling him by at least a factor 50 for the few products of mine he has on his site)!
Last week I even ranked below an empty site which has been broken for months now. It just has some empty frames with no content what so ever. No text, no images, no links. Just a godaweful music file that plays. He has dropped some places but is still on place 13 or 14 on my localized google. When you search for my keyword on google.com using english interface he even is ranked second!
Now the thing is: his domain name contains my main keyword. The other crappy sites that score above me have my whole or part of my main keyword in their domain name.
It seems like having a domain name with the keyword or part of the keyword in it has become even more more important than ever now.
I am scoring much better on google.com in english than on the respective localized google sites ( i sell the same in several countries, .de, .fr, .nl etc). I am at top or very near when using google.com in english using the keyword translated to german, french or dutch. But when using the respective google.de,.fr or .nl I score poorly.
Any ideas why this is?