Shaddows - 3:39 pm on May 28, 2010 (gmt 0)
Many people (including us) make AdWords work very well. ROI is up since MAYDAY, possibly down to a combination of improved targetting and shoddy O-SERPs.
Rarely in world history does one product uniquely fill a niche. And when it does, sales are substantially above a few hundred a week.
Let's say I'm making a left-handed, rotarised, pneumatically powered elecrto-widget. I may be the only manufacturer in the world, but someone else might be making a symetric, fly-wheel, spring-loaded electro-widget.
Or, say I make nice unique classic car minitures made from seashells. Someone elsew makes ANY OTHER NOVELTY ITEM IN THE WORLD.
The point is, your customers did not know they wanted your product until they landed on your site. Now they "know" they "wanted" whatever product they got from the site they landed on.
If they did know, and went looking, then frankly AdWords is the way to go. That, or some actual, proper marketing.
I apologise for coming across harshly, you just happened to be the most recent poster on the common riff of "Google owes me the traffic they used to give me for free" which always follows major updates- including Florida, which you referenced above.