2.(Main KW + Belly Fat Kws) + (Long Tail KWs)
5.Yes and No
Google doesn't see all my Kws in the same light. After Thanksgiving/Early Dec. My trophy KW gradually lost ranking from page 1 all the way to page 6 in 2 weeks time. My longtail Kws however moved up in the SERPS. These longtail Kws were loosely related to my niche. I added them few months earlier to see if they would rank with minimal linking and they did well – UNTIL – April 28th.
Earlier this month My main KW started to move gain towards page 1 and it made it all the way to the very top of page 2. My belly fat Kws also saw improvements in SERPS. Last week however my trophy KW dropped 1 page back. This particular 1 page drop doesn't bother me at all because it has also affected a couple of other sites targeting the same KW - we all dropped 1 page (exactly)!