---- 3: Google Updates and SERP Changes - May 2010
CainIV - 5:55 am on May 27, 2010 (gmt 0)
So we got two theories: - G has devalued ROS /Blogroll type links - Google is in the process of refreshing its db and some data on links is still missing.
Wow, really difficult so far to match common themes in some of the websites I watch which would justify creation of a theory for some of these movements.
Some sites did not move at all. Others seized top spots (meaning, spots that are traditionally taken up by other websites generating millions with massive (ahem 'paid) link budgets. Still others dropped - but not 'ala penalty' style drops, just what I would describe as 'filtered' drops - as if some types of links had been devalued.
And what is further interesting to me is that this time I am not seeing websites take large scale -50+ penalties - at least much less than in previous updates.
I also see what I would refer to as an inbound link credit 'freeze' right now. Over the month I have built some serious authority links to a few websites and have seen 0 shift.
Also, some significant shifts going on tonite in rankings, with some previous SERP's results showing up again.