1. May 5th
4. Blog posts, social network links
5. A few keyowrds have returned to a much lower position, but seem stuck there. Lots of poor sites ranking above, results in serps "appear" outdated.
## I think its worth adding here that we only target about 12 main keyword terms. These are fabulously competitive. However this does make it easier to spot trends and changes in the serps as we check positions manually through search. Sites who are targetting 100's or 1000's of keywords may struggle to get a picture of what has changed in the serps for a particular keyword ( by that I dont mean the position of the keyword, but what is going on around it )