Shaddows - 4:02 pm on May 24, 2010 (gmt 0)
You know, I would feel a lot more comfortable if members were to avoid these type of statements:
1) Google SERPs are awful, I've lost traffic
2) Google results are improving, I'm ranking better.
Really, honestly, conflating your performance with general SERPs does you no favours analytically, and just adds noise to the thread. Change does not necessarily imply either improvement or decline.
I've noticed quite a few people making this mistake, with a corresponding chunk of people arguing the results are fine because they gained traffic.
Seriously people, try making an objective analysis of quality, rather than considering your site the Gold Standard that Google should be rating #1.
FWIW, our organic revenue is slightly down (longtail traffic down lots, midtail up a bit, conversions up overall), our ROI on adwords is up. Try not to go conspiracy mad.