TheMadScientist - 4:44 pm on May 23, 2010 (gmt 0)

i have no doubt i get 'generic results' if logged out of g accounts and webhistory turned off

Are you serious? You think all you need to do is turn off web history and log out and you're not getting personalized results?

I'm sorry, but you're sorely mistaken...
Personalized Search Now Default SEO and Privacy forever changed [webmasterworld.com] There was not a 500+ post thread here about this situation because logging out of your Google account turns off personalization.

the fact that they've provided that special plugin for firefox/IE

Seems to indicate you need a plugin and not simply a cookie clearing second, doesn't it?
When you're running the plugin, they probably don't 'personalize', they only 'mildly stereotype' then. LOL

[edited by: TheMadScientist at 5:00 pm (utc) on May 23, 2010]