indyank - 2:52 pm on May 23, 2010 (gmt 0)
Well, I just read a few answers by Google employees to a few SEO questions here - [labnol.org ] (thanks to aristotle). This answer is quite interesting
"We work hard to provide high-quality search results. In many cases providing personalized search results can help to make them more relevant to you. Ads, however, are separate from natural search results, so I would assume that what you’ve seen here is a mere coincidence :-).
Rest assured that ads do not affect our natural search results."
So if you happen to visit sites by clicking those ads, they do get counted into your Personalized Search results. With google now giving more and more importance to personalized search and since majority of users may not really turn off personalized search, these sites are going to benefit.May be this is one indirect way by which Google provides benefits to these sites.
The same benefit applies to sites that syndicate news content to google and no wonder more and more blogs are now syndicating their content to google news.Unfortunately google gives more importance to factors like multi author blogs/sites, as a criteria for being included in google news rather than the quality of content and I see more and more blogs with badly written content in google news.