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---- 2: Google MAYDAY Update - SERP Changes May 2010


Andylew - 10:38 am on May 19, 2010 (gmt 0)


Something interesting ive just found, id be interested to hear whether others can identify the same,

WMT search queries, produce the graph for mid april to now.

Then filter by different contries, for all of them we have a decline to virtually 0 between late april and eary may. However the interesting thing is several contries have now recovered beyond what they were in may, the recovered countries include:

Germany - traffic up consistently since 10th may
Sweden - traffic double april since 13th may, went up overnight
Canada - traffic back to april levels on 10th may overnight
switzerland - traffic back to april levels overnight on 10th may
austria - 10th may (im begining to see a pattern!)
australia - full recovery - 10th may
poland - full recovery - a ha 10th may again!

Partial recovery:
US - traffic to 50% of april since 10th may

The non recovered countries are:
uk (main market) down to around 30% of april levels.
netherlands
ireland - pancake since may 1st
spain - pancake since may 1st
france
denmark
belgium

The ones that havent recovered are consistent in daily impressions (although down) like the recovered ones were between 3rd may and 10th may before recovery.


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