---- 2: Google MAYDAY Update - SERP Changes May 2010
Reno - 3:31 pm on May 14, 2010 (gmt 0)
Exactly. Now how to we diversify
Given the seriousness of the current situation, and the appearance that we are all in the same boat, I'd be hard pressed to think of a more valuable discussion than "how do we diversify".
In the early days of the WWW -- before Google even -- it was very common for sites to trade links. Then when Google came along and thereafter gave the impression that link trading would do nothing to enhance PR (in fact, some people came to the conclusion that too much link trading might trigger a penalty), this sort of cooperation fell out of favor.
But with The "New" Google, and the inclusion of so much junk in the SERPs, it's reasonable to ask whether we should even care what they think about legitimate link partnering. So, maybe it's time to work on that again -- not for PR purposes, but purely for traffic generation (small though it may be).