dickbaker - 2:41 am on May 14, 2010 (gmt 0)
I have another funny example of the screwiness of the current results. If my posts about these are annoying, please let me know.
I'm watching several niches different from my own to try to see if there's any rhyme or reason to what's going on.
For one particular search phrase--a common consumer household appliance--there's a site that showed up on the first page a couple of weeks ago at #10. It didn't have the strength of the other sites in terms of age, links, size of the site, etc. I figured it would be gone in a day. Instead, it's moved to #1.
Here's the amazing part, though. The URL takes you to a page that has all sorts of semi-hidden keyword text that you can only see if you scroll very far down. If you click on the button to enter the site, you're taken to a completely different site with a completely different URL and title.
So, the #1 result for this somewhat popular and competitive phrase is a cloaked page that uses a sneaky redirect.