staninbrooklyn - 2:31 am on May 12, 2010 (gmt 0) [edited by: tedster at 2:50 am (utc) on May 12, 2010]
I've been shouting to anyone who will listen; for websites that use AdWords and SEO to sell a product or service, this new layout is a complete disaster for us. Why? Formerly a searcher would start with a search for example "dresses" and then continually refine the search: "dresses" "wedding dresses" "white wedding dresses" "plus-size white wedding dresses". AdWords advertisers could tweak their ads and refine their ads to match the search. Now Google has thrown up this giant SHOPPING button on the left column which basically says to searchers "Hey! Ignore those AdWords and click here." And when the searcher clicks that Shopping button, they are greeted with the incredibly dysfunctional Google Merchant Center which works for nobody except Amazon, Buy.com, and a few very large merchants who are always listed at the top. And once the searcher is in the Google Merchant Center, he stays there even if he continually refines his search. And Google is only allowing the top 2 AdWords ads to appear on this page.
In my businesses we sell <...> a whole bunch of products and services. Our CTRs on well-performing keywords are down 30-45% since this new layout. It's been a disaster.
I understand that Google's philosophy has always been to make Google as best to use for the searcher as possible and the advertisers will follow. I would like someone - anyone - to explain to me how the Google Merchant Center is better for searchers than carefully targeted AdWords.
[edit reason] specific information removed [/edit]
[edited by: tedster at 2:50 am (utc) on May 12, 2010]