|How about when they put a messed up image of the site in the SERPs rather than an accurate image or screen shot? I could see this as being one way at least. |
A site I run that looks great when you visit it, but the image they show is an enlarged, blurry portion of a navigation section... (It's the site I'm referring to above.) The image they show as 'the site' is a snip of an image, and not even the full image at the correct size / resolution.