FranticFish - 1:08 pm on May 6, 2010 (gmt 0)

I've never had problems adding a keyword link to home in the footer for a new site.

I don't do this now if working on an existing site, but I've never had problems with adding a variation of the home page title tag to the 'alt' tag of the sitewide logo link back to home, as this is often the first link on the page.

Worth doing IMO, but I couldn't place a value on it and don't think it makes a great deal of difference.