Eurydice - 5:52 pm on May 14, 2010 (gmt 0)

Kidder wrote: They are simply creating more clicks from each page, more clicks = more advertiser impressions...

But Google doesn't make money on impressions. They make money on ad clicks. By offering the brand at the top, visitors click straight to the brand and then to the brand's URL. No joy in Mudville for the GAW team.

I searched for "cars". Only five car makers show up. But there are many more, and some are larger than the ones that show up.

Any ideas why these five were selected and the others not?