MLHmptn - 3:17 am on May 6, 2010 (gmt 0)
Yet another way to make the serps uglier, Google is certainly on a mission.
I don't know about uglier...to me it seems smarter as searchers don't always know brands and for you and me better ways to optimize our sites for branded searches (which I have already been doing). This and their new 3-column layout is a nice change as it's definitely making casual searchers aware of Google's other tools that only a select few even realize are there. This branding was something I first noticed on Bing but only implemented on cashback merchant searches and to see it implemented on natural serp's is just plain smart.