internetheaven - 6:02 pm on May 4, 2010 (gmt 0)

To the point about much of the current flux having to do with pushing Adwords revenue increases--just an observation but conversions in our Adwords account rose by double digits last week...no changes to the account at all.

From the reverse side, the sites that we have adsense on have seen a dramatic increase in clickthroughs. We seem to be getting "related traffic" as opposed to our usual on-topic, targeted traffic. You know, we're about "green tickly widgets" but our keyword logs are showing traffic from "greenish wiggly widgets" which just happens to be the type of services we generally see listed in the Adsense ads on our page ...